There’s a huge difference between someone with just average creative skills and someone who has seriously developed their creative muscles. The difference shows in every aspect of how they communicate, function and succeed.
A simple way to understand this comes from celebrated Stanford Professor, James March. March wisely observed that great (aka, creative and innovative) leaders balance two alternative perspectives, namely plumbing and poetry.
Plumbing represents the analytical, logical, literal and concrete side of things. It’s the critical “what & how” of our work that so often dominates our focus and thinking in most organizations. By contrast, poetry is language at its most powerful and condensed. It speaks to our imaginative, emotional and conceptual side. It taps into our dreams and values. It defines the “why” up underneath all our plans and actions.
Truth is, innovators people never choose between plumber and poet. Integrating the two is their secret sauce for making a greater, more creative and innovative difference in the world. (Think Steve Jobs!)
I’d like to coach you with some of the easy-to-implement strategies I’ve learned from working with and studying some of the most creative, innovative people in the world. Entrepreneurs like Margot Fraser who founded Birkenstock USA and built it into the iconic, successful company it became.
If you could use more innovation and creativity for yourself or your team to compete on value rather than price, let’s explore possibilities. If you want to work faster and smarter with proactive team motivation rather than harder with ineffective, whack-a-mole reactions, then please be in touch. And if you want to incorporate a collection of powerful tools that you can use to innovate and succeed in everything from personal productivity, to team communication, to new product and service offerings, then let’s definately talk. Lastly, I abhor pressure and assure you if the fit is right we’ll both know it.